Initial learnings and the concept of Mito Studio — This is the second part in our series of Starting an In-House Incubator. If you found this article first, you may want to start with Part 1. Try, Fail, Learn, Try Again When we started to polish our idea to make an in-house incubator, we tried a few ways to do it. First we went…

How did we launch Mito Studio? — In a nutshell: with loads of questions. The longer answer: when the founders conceived Mito, they envisioned a company developing its own products, taking care of its own advertising and becoming an agency in its own right by making the most of the available top quality grey matter. …