Overview of Unilever Pakistan

Introduction and working:

Unilever is a Dutch-British transnational consumer goods company co-headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. It is the world’s largest consumer goods company measured by 2012 revenue, Unilever is the world’s largest producer of food spreads, such as margarine. Unilever is one of the oldest multinational companies, its products are available in around 190 countries.

Unilever’s Vision Statement:

Unilever’s corporate vision is

“To make sustainable living commonplace. We believe this is the best long-term way for our business to grow.”

This vision statement puts emphasis on sustainability, especially among consumers. The following components are notable in Unilever’s vision statement:

1. Commonplace sustainable living

2. Best long-term way

3. Business growth

Unilever’s Mission Statement:

Unilever’s corporate mission is

“to add vitality to life. We meet every day needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.”

This mission statement underscores how the company satisfies customers in various aspects of their lives. The following are the significant components in Unilever’s mission statement:

1. Adding vitality to life

2. Meeting everyday needs for nutrition, hygiene, and personal care

3. Helping people feel good, look good, and get more out of life

History:

In September 1929, Unilever was formed by a merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, with the name of the resulting company a portmanteau of the name of both companies.

During the second half of the 20th century the company increasingly diversified from being a maker of products made of oils and fats, and expanded its operations worldwide.

It has made numerous corporate acquisitions, including Lipton (1971), Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry’s (2000), Alberto-Culver (2010), and Dollar Shave Club (2016). Unilever divested its speciality chemicals businesses to ICI in 1997. In 2015, under leadership of Paul Polman, the company gradually shifted its focus towards health and beauty brands and away from food brands showing slow growth.

Main products:

Food and drinks:

• Lipton

• Blue Band

• Wall’s

• Rafhan

• Pearl Dust

• Knorr

• Glaxose-D

• Cornetto

• Magnum

• Brooke Bond

• Fruttare

• Wall’s Kid’s Range

Personal care:

• Clear — Anti-dandruff shampoo range.

• Close Up — Toothpaste

• Fair & Lovely — Fairness products.

• Lifebuoy shampoo

• Lifebuoy soap — Soap & handwash range.

• Lux — Soap, hand & bodywash.

• Pond’s — Talcs & beauty creams.

• Rexona — Deos and Anti-perspirants.

• Sunsilk — Shampoo range.

• Dove

• Pepsodent

• Toni & Guy

Home care:

• Comfort — fabric softeners

• Rin — detergent

• Surf Excel — detergent and gentle wash.

• Domex

• Vim

Two findings from their financial statement:

1- Sales and growth

In a challenging economic and operational environment, sales grew by 6.5%. This was led by double digit growth in Tea and Ice Cream businesses, attributed to healthy volume led growth in Ice Cream and significant price increases taken in Tea to offset commodity inflation in the Kenyan tea market. Growth in other categories have been broad based and primarily volume led. The business continued to invest strategically behind key brands with spend of 11.5% of Sales. Profit after tax grew by 23.2%.

2- Dividend

The Board of Directors has recommended a final cash dividend of Rs. 163.00 per share. With the interim dividend of Rs. 423.00 per share already paid during the year,the total dividend for the year 2015 amounts to Rs. 586.00 (2014: Rs. 473.28) per ordinary share of Rs. 50 each. Total profit distributed by way of dividend amounts to 100% (2014: 100%).

Competitors:

Procter & Gamble

Colgate-Palmolive

Gamble Co

Revlon

Nokia

Kraft Foods

Breyers Ice

Benecol

McDonald’s

NDTV

Pantene

Philips

SABMiller

Symington

Matsushita

Avon Products

Cadbury

Campbell Soup

New story:

Unilever Pakistan launches Pakistan’s first legal drama portal

Unilever Pakistan launches the first Pakistani drama portal with legal and high quality content, Drama Time. This platform will help fight piracy and create a win-win for both the end viewers and television networks with minimal advertising.

Top Management:

Kamran Y. Mirza — Chairman

Fariyha Subhani — CEO

Ali Tariq — CFO

Ehsan A. Malik

Zulfikar H. Monnoo

Mian M. Adil Monnoo

Kamal Monnoo

Badaruddin F. Vellani

Shazia Syed

Note: The contacts of top management are not given in financial statements and I could not find them online too.