10 Proven Ways to Get More Sales from Your E-commerce Product Pages

With the advent of high-speed internet, the e-commerce industry is growing with overwhelming success. Like any other business, you have to outperform all your competitors to reach out to potential customers and generate sales. Sadly, most of the brands struggle to dr aw the attention of their target audience due to poorly optimized e-commerce product pages. So, you must optimize your e-commerce product pages to generate more sales. Don’t know how to? No worries! We will guide you throughout this article, keep reading.

How to Optimize Your E-commerce Product Pages to Increase Sales

After all the hard work and investment, your sites may rank on google and attract a significant amount of traffic. If they don’t buy anything and the conversion rate remains too low, it means nothing. Everything is in vain. That’s why optimizing a product page plays a vital role in increasing conversions. We can assure you that the following steps will help you generate more sales.

1. Write a Descriptive Product Name

Most of the sellers tend to add unnecessary adjectives before a product name. For example, “Beautiful Amazing Best Smart Baby Watch for Boys”- this title doesn’t say much about the product. You should write “Waterproof Smart Baby Watch for Boys with HD Touchscreen.” Try to keep the heading as descriptive as possible.

2. Use Proper Photographs

The first impression is the key here. If you fail to display high-quality, well-polished images, the visitors will leave the product page immediately without looking for further information. As people can’t feel or touch the products virtually, it’s all about the photographs. Use multiple photos from different angles to attract customers.

3. Make It Responsive for Mobile Phones

More than 80% of e-commerce customers use mobile phones while shopping online. So, it’s mandatory to create websites and product pages suitable for cell phones. If your product page isn’t responsive to mobile device screens, you’re likely to lose both traffic and sales. Moreover, you should introduce apps for different operating systems to get optimal conversions.

4. Avoid Using Unclear CTA

Your customers should clearly understand where to click to make a purchase. Don’t play hide and seek with them by using ambiguous call-to-action buttons. Keep it obvious, visible, and colorful. You can use commonly-used CTAs such as “buy now”, “click here to buy”, “add to cart” etc.

5. Craft Engaging Product Descriptions

No matter how beautiful the product photos are, people still look for texts stating the quality of the products. Try to compress all the product descriptions in limited words. Keep the language friendly and engaging for the visitors. You can employ bullet points, bold texts, block letters, etc to improve the visual look. Don’t write long paragraphs, keep it short and concise.

6. Choose a Justified Price

As there are other sites too with similar products, people may compare your prices with your competitors. So, conduct a thorough analysis before putting a price on your product page. Try to add texts justifying the price you’re asking. If visitors feel that your product is overpriced, they’re never going to buy it.

7. Add Review Section

Everything you say on the product pages is dedicated to increasing the sales, from a buyer’s perspective. Customers want to hear from fellow buyers. If a buyer verifies that your product is worth it, it will add more value to your product and influence potential buyers to consider buying it.

8. Ensure Smooth Checkout Process

All your effort will be fruitful only if the transaction occurs without any obstacle. Ensure a hassle-free checkout process so that customers don’t feel unsafe when paying the money, they may cancel the order in the last phase. Make sure the transaction is safe and secure. And, don’t ask for too many unnecessary personal details.

9. Add Multiple Payment Options

Try to add as many payment options as you can. Different people use different payment gateways. Visa. Amex, Master Card, PayPal, Amazon Pay, and Google Wallet are a few traditional payment options. Besides, people are using mobile banking wallets more than ever now. So, you should have available options for people from all walks of life.

10. Keep the Product Pages Updated

You should introduce different marketing campaigns and offers during special occasions like Halloween, Thanks Giving, Christmas, New Year, etc. Keep updating the page according to the type and time of a particular festival. If a visitor sees that you’re offering Halloween products when it’s New Year, he/she will definitely think your business is outdated and lags behind.

If you follow the above-mentioned steps minutely, you’re likely to get more sales than before, guaranteed. Now that you know how to optimize a product page, implement these techniques to test their efficacy. Hopefully, they’ll work like magic and you’ll come back to us to show your gratitude.