Why building a strong portfolio is important?

Muhammed AJ
2 min readJul 22, 2023

Hey designers, How can we differ from others?

It’s important to gain a position in the industry to get the attention of the clients. The best way to overcome this is to craft a strong and beautiful portfolio.

Here I am sharing some tips to remember while preparing a portfolio.

1. Understand why a portfolio is important — A portfolio is a collection of your finest works showcasing your ability to design for various industries or areas. It is like a visual resume that communicates your expertise in the industry.

2. Organise your presentation — Remember, we are building a portfolio to attract more customers. It should be adequately organized based on the nature of the work and be visually pleasing.

3. Showcase your best works — Try to select the finest works you did for various industries that reflect your unique design skills and versatility.

4. Consider your audience — Consider your target audience while creating your portfolio. It will help you reach your audiences swiftly, and they can choose you by going through your portfolio.

5. Use case studies — Include case studies in your portfolio. Explain how you worked, your goals, the challenges you faced, and the solutions you took while working on various projects. This will help your clients to choose you without any hesitation that you already overcome the situations mentioned.

6. Everyone wants someone who can bring fresh perspectives to their projects. Emphasize your innovative and unique works in your portfolio. Your portfolio should speak to them about your proficiency in your working industry.

7. Your versatility will make you the best in the industry. Highlight your adaptability in your portfolio to make your clients interested that you are the best option for their needs.

At last, Creating a strong portfolio is like an investment for any graphic designer aspiring to be successful in today’s competitive world.

Hope you enjoy the read.

Good luck.

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