
… product. It sounds counter-intuitive at first, but you should always talk about the product first. People can’t relate to your target audience or competitors without understanding first what you are. You don’t introduce yourself by talking about your parents, brothers and sisters. If you do, it’s j…
Before you explore the data, write down a short list of what you expect to see in the data: the distribution of key variables, the relationships between important pairs of them, and so on. Such a list is essentially a prediction based on your current understanding of the business.