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Mukil Ganesan
Mukil Ganesan

91 Followers

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Jul 24, 2021

Reflections: Grief, Death, and Love.

As I write this, humanity is being tested with one of the toughest challenges of its generation. A highly contagious virus is infecting millions of people bringing life to a halt. The majority of the population has now spent more than a year within the walls of their home. …

Love

5 min read

Reflections: Grief, Death, and Love.
Reflections: Grief, Death, and Love.
Love

5 min read


Jul 31, 2020

Start with hope — Life lessons from Michael Jordan and The Last Dance

I completed watching ‘The Last Dance,’ the sports documentary focused on the career of Micheal Jordan and Chicago Bulls. Being curious about the life history of inspiring and successful personalities, I got started with this series with hefty expectations. It did not disappoint me. …

Michael Jordan

4 min read

Start with hope — Life lessons from Michael Jordan and The Last Dance
Start with hope — Life lessons from Michael Jordan and The Last Dance
Michael Jordan

4 min read


Mar 24, 2020

“Dear Human” — A letter from Me to You.

Dear Human, I know it’s been difficult in the past few weeks. The first time you heard about a lethal, viral organism spreading across an Asian country, you would have thought that it might not affect you in any possible way. Your lifestyle and routines would have been unaltered. …

Covid 19

3 min read

“Dear Human” —  A letter from Me to You.
“Dear Human” —  A letter from Me to You.
Covid 19

3 min read


Jan 17, 2020

For where there is love, there is God.

Let’s take Varanasi, Rameshwaram, Haridwar, and Rishikesh. ‘Holiness’ is the one element that connects these locations. I’ve visited all these places at various points in my lifetime. The elders used to say a lot of stories about them. …

Love

3 min read

For where there is love, there is God.
For where there is love, there is God.
Love

3 min read


May 9, 2019

Why a SaaS business needs a growth team and how do growth teams operate?

High growth SaaS companies like Slack, Atlassian, SurveyMonkey have strong growth teams. The startups in the SaaS space are building growth teams during the early stages of their business. Driving growth for a SaaS product cannot be handled by a single person. …

Growth

6 min read

Why a SaaS business needs a growth team and how do growth teams operate?
Why a SaaS business needs a growth team and how do growth teams operate?
Growth

6 min read


Published in The SaaS Marketer

·Mar 5, 2019

SaaS retention — how it is done.

Acquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and leverage the right channel to bring in high-quality leads, who in turn convert into paid customers. In one of our previous posts on SaaS metrics, we mentioned…

Saa S

5 min read

SaaS retention and its importance
SaaS retention and its importance
Saa S

5 min read


Published in The SaaS Marketer

·Dec 13, 2018

Best Paid Marketing Channels for your SaaS Business

Apart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising. Companies like Google highly depend on their Ad revenue (Google Ads). It’s reported that more than 70% of Google’s annual revenue comes from Ads. …

Marketing

3 min read

Best Paid Marketing Channels for your SaaS Business
Best Paid Marketing Channels for your SaaS Business
Marketing

3 min read


Published in The SaaS Marketer

·Oct 18, 2018

5 Essential SaaS Metrics Every Marketer Should Know.

All of our previously published articles had one element in common — Metrics Tracking. When you run a SaaS company, you need to constantly keep a watch on your metrics. The Key Performance Indicators (KPIs) would directly communicate the health of your business. …

Saa S

4 min read

5 Essential SaaS Metrics Every Marketer Should Know.
5 Essential SaaS Metrics Every Marketer Should Know.
Saa S

4 min read


Published in The SaaS Marketer

·Sep 30, 2018

The AARRR Framework — An Introduction To Pirate Metrics.

There are quite a number of Marketing Frameworks followed by organizations all over the world. In 2007, Dave McClure, an entrepreneur based out of San Francisco, devised one of the high growth yielding frameworks — AARRR. This has become the standard framework used by SaaS companies today. A — Acquisition A…

Startup

4 min read

The AARRR Framework — An Introduction To Pirate Metrics.
The AARRR Framework — An Introduction To Pirate Metrics.
Startup

4 min read


Published in The SaaS Marketer

·Sep 16, 2018

An Introduction to Social Media Marketing (SMM)

I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a regular basis to share and consume information. This domain of the internet has grown rapidly in the last decade and is estimated to cross 3 Billion…

Saa S

4 min read

An Introduction to Social Media Marketing (SMM)
An Introduction to Social Media Marketing (SMM)
Saa S

4 min read

Mukil Ganesan

Mukil Ganesan

91 Followers

Growth | SaaS | Author | www.mukilganesan.com

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