I completed watching ‘The Last Dance,’ the sports documentary focused on the career of Micheal Jordan and Chicago Bulls.

Being curious about the life history of inspiring and successful personalities, I got started with this series with hefty expectations. It did not disappoint me. There were valuable takeaways on how you need to live as a person, a team-player, and a great leader.

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To be honest, I did not know a personality named Michael Jordan until I saw him dribbling with the Looney Tunes folks on Space Jam. …


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Dear Human,

I know it’s been difficult in the past few weeks. The first time you heard about a lethal, viral organism spreading across an Asian country, you would have thought that it might not affect you in any possible way. Your lifestyle and routines would have been unaltered. You would have enjoyed the same old coffee while skimming the newspaper or watching the sunset.

Now, things would have changed. For those of you who are yet to realize the gravity of the situation, let me repeat — Thing are going to change.

The world is in turmoil. You will…


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source: unsplash

Let’s take Varanasi, Rameshwaram, Haridwar, and Rishikesh.

‘Holiness’ is the one element that connects these locations. I’ve visited all these places at various points in my lifetime. The elders used to say a lot of stories about them. The stories of life, death, and beyond were something the devotees of these destinations strongly believe in, to this day.

Bound by concrete traditions, rituals, and faith, it attracts people from across the world. You would get to see a lot of Ashrams built on the banks of the river Ganga. …


High growth SaaS companies like Slack, Atlassian, SurveyMonkey have strong growth teams. The startups in the SaaS space are building growth teams during the early stages of their business. Driving growth for a SaaS product cannot be handled by a single person. Before getting into how to set up a growth team for your business, let’s know about why you need a dedicated team for growth.

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source:unsplash

The product management (PM) team and the engineering team builds a stable product to meet the industry standards. …


Acquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and leverage the right channel to bring in high-quality leads, who in turn convert into paid customers.

In one of our previous posts on SaaS metrics, we mentioned that “An increasing churn rate would paralyze your SaaS business and bring it to a permanent halt.” In order to reduce the churn rate, you need to increase the number of customers you retain Month over Month (MoM).

In this post, let’s know about the importance of customer retention and…


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Source — Unsplash

Apart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising. Companies like Google highly depend on their Ad revenue (Google Ads). It’s reported that more than 70% of Google’s annual revenue comes from Ads. Digital marketers tend to strategize and pay a lot of money to boost traffic to their web pages, for lead generation.


All of our previously published articles had one element in common — Metrics Tracking. When you run a SaaS company, you need to constantly keep a watch on your metrics. The Key Performance Indicators (KPIs) would directly communicate the health of your business. These numbers would help you to act upon instantly, in case of an anomaly.

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Source: Unsplash

In this post, let’s know about some of the crucial metrics you need to track as a SaaS marketer.

Monthly Recurring Revenue (MRR)

As you know, SaaS businesses follow a subscription-based model and a major amount of revenue is generated from recurring customers. As the name suggests…


There are quite a number of Marketing Frameworks followed by organizations all over the world. In 2007, Dave McClure, an entrepreneur based out of San Francisco, devised one of the high growth yielding frameworks — AARRR. This has become the standard framework used by SaaS companies today.

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Source: Qwamplify

A — Acquisition
A — Activation
R — Retention
R — Referral
R — Revenue

Let’s go through an overview of each level.

Acquisition

From where do your ideal users come from? (or) What’s the most successful channel through which you acquire users? What’s the channel with the minimum acquisition cost? …


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I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a regular basis to share and consume information.

This domain of the internet has grown rapidly in the last decade and is estimated to cross 3 Billion by the end of 2021.


“Email has an ability many channels don’t: creating valuable, personal touches — at scale.” — David Newman, Marketing Coach.

As a digital marketer, Email is one of the highly recommended channels to interact with your prospects and customers. It’s a proven fact that more than 90% of your customers/prospects check their emails on a daily basis.

So what’s exciting about email as a communication channel?

It’s free and powerful.

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Source: Unsplash

Email marketing, when strategized perfectly, can help you retain customers and close more deals. When compared to other marketing channels, emails have the highest conversions, CTR, and ROI.

To formulate a…

Mukil Ganesan

Growth | SaaS | Author | www.mukilganesan.com

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