I completed watching ‘The Last Dance,’ the sports documentary focused on the career of Micheal Jordan and Chicago Bulls. Being curious about the life history of inspiring and successful personalities, I got started with this series with hefty expectations. It did not disappoint me. …

Dear Human, I know it’s been difficult in the past few weeks. The first time you heard about a lethal, viral organism spreading across an Asian country, you would have thought that it might not affect you in any possible way. Your lifestyle and routines would have been unaltered. …

Let’s take Varanasi, Rameshwaram, Haridwar, and Rishikesh. ‘Holiness’ is the one element that connects these locations. I’ve visited all these places at various points in my lifetime. The elders used to say a lot of stories about them. …

High growth SaaS companies like Slack, Atlassian, SurveyMonkey have strong growth teams. The startups in the SaaS space are building growth teams during the early stages of their business. Driving growth for a SaaS product cannot be handled by a single person. …

Acquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and leverage the right channel to bring in high-quality leads, who in turn convert into paid customers. In one of our previous posts on SaaS metrics, we mentioned…

Apart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of money on paid advertising. Companies like Google highly depend on their Ad revenue (Google Ads). It’s reported that more than 70% of Google’s annual revenue comes from Ads. …

All of our previously published articles had one element in common — Metrics Tracking. When you run a SaaS company, you need to constantly keep a watch on your metrics. The Key Performance Indicators (KPIs) would directly communicate the health of your business. …

There are quite a number of Marketing Frameworks followed by organizations all over the world. In 2007, Dave McClure, an entrepreneur based out of San Francisco, devised one of the high growth yielding frameworks — AARRR. This has become the standard framework used by SaaS companies today. A — Acquisition A…

I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a regular basis to share and consume information. This domain of the internet has grown rapidly in the last decade and is estimated to cross 3 Billion…