Mukil GanesanReflections: Grief, Death, and Love.As I write this, humanity is being tested with one of the toughest challenges of its generation. A highly contagious virus is infecting…Jul 24, 2021Jul 24, 2021
Mukil GanesanStart with hope — Life lessons from Michael Jordan and The Last DanceI completed watching ‘The Last Dance,’ the sports documentary focused on the career of Micheal Jordan and Chicago Bulls.Jul 31, 20201Jul 31, 20201
Mukil GanesanFor where there is love, there is God.In some way, in this universe, we all are searching for the same treasure. A treasure named…Jan 17, 2020Jan 17, 2020
Mukil GanesanWhy a SaaS business needs a growth team and how do growth teams operate?High growth SaaS companies like Slack, Atlassian, SurveyMonkey have strong growth teams. The startups in the SaaS space are building…May 9, 2019May 9, 2019
Mukil GanesaninThe SaaS MarketerSaaS retention and its importanceAcquiring customers for a SaaS product is one of the challenges the marketers and founders face. The marketing teams need to identify and…Mar 5, 2019Mar 5, 2019
Mukil GanesaninThe SaaS MarketerBest Paid Marketing Channels for your SaaS BusinessApart from using organic methods, paid marketing channels are also proven platforms for lead generation. SaaS companies spend a lot of…Dec 13, 2018Dec 13, 2018
Mukil GanesaninThe SaaS Marketer5 Essential SaaS Metrics Every Marketer Should Know.All of our previously published articles had one element in common — Metrics Tracking. When you run a SaaS company, you need to constantly…Oct 18, 2018Oct 18, 2018
Mukil GanesaninThe SaaS MarketerThe AARRR Framework — An Introduction To Pirate Metrics.There are quite a number of Marketing Frameworks followed by organizations all over the world. In 2007, Dave McClure, an entrepreneur based…Sep 30, 2018Sep 30, 2018
Mukil GanesaninThe SaaS MarketerAn Introduction to Social Media Marketing (SMM)I bet you cannot imagine a world without social media in the 21st Century. People irrespective of the demographics use social media on a…Sep 16, 2018Sep 16, 2018
