Why Yelling Your Cause Never Works

There are many causes and problems in the world that speak to each of us in a unique way. For some it could be abortion, others human trafficking and others the water crisis. Innately we are so passionate about these causes, we want the world to know so we can make a change.

Our first tendency is to “YELL”. That’s how it worked when we were kids. When we did something wrong, our parents would yell at us and we would stop. For whatever reason, when we transitioned into adulthood, we figured this same method would work.

That what we believe in is so valuable and important, that we must scream it to others. Unfortunately, this creates a negative response. I have seen many people lose friends and respect from family, because they became so passionate about a cause and figured that everyone else should be just as passionate and it scared them away.

Here is an example from my personal life.

Growing up, my parents took me on many missions trips to Africa. My father being a native of Uganda, felt it was necessary to expose me to a different world than America. To see people who were hurting and suffering, because of poverty, disease and many other issues. As I became older, I became more passionate about these problems and wanted to do something about it. I soon realized my voice that should have been used to advocate my cause, was used instead to yell at others of why they aren’t seeing the problems I’m seeing. I would tend to make them feel bad about their lifestyle and how selfish they were.

I quickly realized this led to no progress being made towards any change. I decided if I wanted to make a difference, I would have to change my approach. In the end it won’t matter how loud you yelled, but how the amount of progress that was made by our leading.

Here is the reality; Your personal revelation of a cause or problem may be eye opening for you, but the people around you that you want to influence to see what you see have not shared your experience. They don’t feel the way you feel. They are not moved with emotion and therefore are not called to action.

This can be frustrating, especially when these causes are real issues affecting millions of people.

As I looked back and reflect on the dynamic leaders in history, such as Martin Luther King Jr., Gandhi, and Nelson Mandela. They seemed to all have the same thing in common.

They inspired first and convinced second.

They realized that many people will not grasp the purpose of their passion, because they have not had the same experience as them. However, they can transfer their passion to others by inspiring them.

Most people in the world want to make a difference, but they just need someone to guide them along the way. By nature humans are self-seeking individuals. Our actions show this in every manner. So even though this truth is sad, the people you want to influence to help you with your cause are seeking for what’s in it for them.

If you can connect them to a single vision, make it clear and give it purpose, you will have their attention. Once you have their attention, you can start creating change. You can’t force the doors of people’s hearts to open. You must first knock and give them a reason to let you in.

We all have causes and problems we are passionate about that are important and that are significant. However, please keep this in mind and realize that until you stop screaming and start inspiring, you will have no ones attention.

Inspire First, Convince Second.