Starbucks + Race Relations?
I love coffee. I love to get ready for school each morning knowing that if I can their fifteen minutes early, I will be rewarded with a trip to Starbucks.
But do I love Starbucks + Race Relations?
Starbucks CEO Howard Schultz launched an initiative by the store to stimulate conversation about race in America. He wanted his employees to engage in race relation discussions with customers by writing “Race Together” on their cups. What they would possibly say to each other next is a mystery to me.
This lasted about a week. People don’t go to get their morning coffee to be prodded with questions about racism in America, and Starbuck’s employees don’t go to work everyday to take on the responsibility of sparking race-relations conversations with strangers. The whole idea seems completely bazaar.
Starbucks should stick to coffee. Forcing someone to discuss something they are uninterested in drives away customers. Honestly, if I had even been aware of this happeneing I wouldn’t have even gone to Starbucks to avoid any potential awkwardness with my barista. Race-Relations is an extremely sensitive subject and although I do believe it needs to be discussed, forcing people to do it while they are at Starbucks and practically still asleep isn’t the way to do it.