Frankfurt, Germany — 19 February, 2018 — MulTra GmbH announced today that it joined the Enterprise Ethereum Alliance (EEA), the world’s largest open source blockchain initiative with over 300 member companies. MulTra GmbH joined EEA to initiate joint projects that focus on utilizing Ethereum blockchain technology in the media industry and support the adoption of Ethereum in the enterprise.
“Surprisingly, there are very few initiatives that focus on how blockchain technology can be utilized to revolutionize the media industry. Just like with the advent of the internet, blockchain technologies will be a disruptive force to the media business. As an EEA member, MulTra GmbH will collaborate with other EEA members on joint enterprise Ethereum projects and initiatives that focus on media-related blockchain projects,” said Onik Mia, MulTra GmbH CEO and EEA Media Working Group Chairman.
About MulTra | MulTra GmbH
MulTra GmbH realizes innovations, along with disrupting business models, in new arising markets and thus meets upcoming trends at the right time to successfully monetize them in the service of its clients and users. The expertise, passion, spirit and discipline of the MulTra Team create a measurable impact by developing digital ecosystems, which can be easily plugged-in to existing business models and enable clients to profitably serve their consumers with value-added services and products from their already existing portfolio. The core competency of MulTra GmbH is to initiate projects and bring them from vision to implementation, from prototype to profits, through tradition to innovation. Clients of MulTra GmbH include Samsung, Deutsche Bank, BMW, Lenovo, Huawei, Sky, GlaxoSmithKline, Johnson & Johnson, and many more. MulTra GmbH is also the issuer of the the MulTra Token (MTT) that monetizes content creation and consumption by utilizing Ethereum blockchain technology,
In 2015 and 2017 the management board of MulTra GmbH was multi-awarded by the European Commission for digital publishing products. In October 2015, MulTra GmbH received an invitation from the then French President François Hollande to attend the ”Conférence Numérique“ in the Elysée Palace in Paris, together with the President of the EU Commission Jean-Claude Juncker, current President of France Emmanuel Macron and Federal Chancellor of Germany, Angela Merkel. It became apparent at the conference that the solutions and disruptive tools of MulTra GmbH contribute to the European objectives.
About The Enterprise Ethereum Alliance
The EEA is an industry-supported, not-for-profit established to build, promote, and broadly support Ethereum-based technology best practices, open standards, and open-source reference architectures. The EEA is helping to evolve Ethereum into an enterprise-grade technology, providing research and development in a range of areas, including privacy, confidentiality, scalability, and security. The EEA is also investigating hybrid architectures that span both permissioned and public Ethereum networks as well as industry-specific application layer working groups.
EEA will collectively develop open industry standards and facilitate collaboration with its member base and is open to any members of the Ethereum community who wish to participate. This open-source framework will enable the mass adoption at a depth and breadth otherwise unachievable in individual corporate silos and provide insight to the future of scalability, privacy, and confidentiality of the public Ethereum permissionless network.
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