Mamello "Mum-z" MokoenaWhy Native Advertising “Just Makes Sense”As an award winning stand up comedian and digital consultant I have been in the entertainment and marketing industry for over 15 years so…Aug 31, 2022Aug 31, 2022
Mamello "Mum-z" MokoenaDigital Marketing Basics: Selling vs. ConsultingDigital media is the marketing channel that can allow for good transparency, as long as the reporting and measurement metrics are in line…Jul 20, 2021Jul 20, 2021
Mamello "Mum-z" MokoenaDigital Marketing Basics: TargetingDigital advertising can seem invasive and “spammy” if the advert is not relevant. This is why targeting is important.Jul 20, 2021Jul 20, 2021
Mamello "Mum-z" MokoenaDigital Marketing Basics: ConversionsIn digital marketing, conversion marketing is the act of marketing with the intention of increasing conversions, that is, site visitors…Mar 11, 2019Mar 11, 2019
Mamello "Mum-z" MokoenaDigital Marketing Basics: SegmentationSegmentation means to divide the marketplace into parts, or segments, which are definable, accessible, actionable, and profitable and have…Mar 11, 2019Mar 11, 2019
Mamello "Mum-z" MokoenaDigital Marketing Basics: ImplementationImplementation is the most crucial part of any digital marketing campaign. With the plethora of people who understand the basics of online…Apr 15, 2018Apr 15, 2018
Mamello "Mum-z" MokoenaDigital Marketing Basics: OptimizationOptimization is the process of making improvements on a campaign or a brand’s overall digital presence through the process of analysing…Apr 14, 2018Apr 14, 2018
Mamello "Mum-z" MokoenaDigital Marketing Basics: Banner Ad ReportingOnce your banner advert has gone “live” (which means that your banner is already serving impressions on the advertiser’s selected web page…Apr 11, 2018Apr 11, 2018
Mamello "Mum-z" MokoenaDigital Marketing Basics: CPM, CPC, CPAWhen an advertiser would like to run an online banner campaign they need to understand how they will be billed for the advert. There are 3…Apr 10, 20181Apr 10, 20181
Mamello "Mum-z" MokoenaDigital Marketing Basics: Online BannersWith more and more people needed digital marketing solutions, it is becoming increasingly important for clients to understand the basics of…Apr 10, 2018Apr 10, 2018
