Soichiro Honda Success story: Soichiro Honda is the founder of the company Honda which is one of the well known large automotive companies. Honda’s story starts when he went for a job interview to work for the Toyota company. Honda was rejected and was told that he is not fit for the job!! The man didn’t give up and decided to create a company that competes with Toyota and so honda was born!! If there is anything we can learn from this inspiring success story it would be to never give up.