Top 10 Lead Generation Ideas for B2B Marketers

Lead generation strategies work differently for every type of B2B company. What works for a B2B tech startup, may not work for a B2B marketing agency. To boost lead conversion and drive sales, you have to know all about testing and discovering different strategies. There are hundreds of lead generation strategies out there, but only a few will generate revenue for your business. Because it’s one of the biggest challenges in marketing, digital marketing agencies by topfirms.io explore all their option before choosing the ideal lead generation strategy.

Top 10 Ideas to Boost Lead Conversion!

Let’s look at the top 10 lead generation strategies you can add to your B2B marketing plan.

1. Build a Microsite

A microsite is a smaller, stand-alone edition of your website which deals with a very particular topic. It’s a web page that exists as a separate entity in your website. These types of pages rank really well for long-tail keywords and allow you to reach a greater audience by targeting a specific area.

2. Customize Your App

To attract the attention of potential customers, you will have to offer something unique to them. You can add many different features into your app that informs and converts leads: a calculator, catalogue content, or anything that will help you expand your current customer base.

3. Produce Lead Magnets

Creating a lead magnet on your webpage is an ideal way to attract fresh leads. A lead magnet is a piece of any form of content, such as a document to a video that is available for viewing, sharing, and downloading in exchange for contact information. By offering important information, you’re increasing your chances of reaching more people.

4. Co-Brand Your Business

One of the biggest advantages of partnering with other companies is that you get the chance to attract more potential and boost your lead conversion rate. While you can share the cost of the marketing expenditure, you can also support and represent each other in collaborated advertisements.

5. Identify Keyword Opportunities

Each long-tail keyword has a length of 3 or more words, which is descriptive and specific. You can maximize and refine organic search keywords by identifying and modifying competitors’ long-tail keywords.

6. Host A Webinar

A webinar is an ultimate way to attract customers and convince them to purchase your service or product. They produce high-quality leads by sharing valuable and engaging content that customers are interested in. It makes partnering with other brands easier, reach a global audience, and establish credibility.

7. Create Facebook Ads

Facebook collects information from every individual and allows advertising companies to identify and target specific audiences accordingly. They then produce content and ads that work brilliantly in generating new leads.

8. Create an Infographic

Visual content is highly preferred by customers since they are easier to read and remember. By creating your own infographics using multiple online tools, you can easily increase your chances of gaining attention, website visitors, and lead conversion.

9. Hold Charity Events

Charitable and social service activities can help boost your local community business. You can share the experience in a blog post and advertise the activity to your consumers and partners. It’s an effective way of gaining media attention and boosting credibility in the corporate world.

10. Reach out Through Forums

Forums are the perfect way to identify and target a specific group of people with a similar interest. With millions of forums online, you can easily type in your interests on Google and view most of the forums sharing the same interest. By reaching out in a specific forum and placing your ad for a particular period, you’re boosting brand awareness. You can also track the number of people visiting your site through that ad by using Google Analytics.

Upgrade Your Lead Generation Strategy Now!

These 10 ideas can be the perfect way to boost your B2B success Lead generation doesn’t deliver results overnight. It takes dedication, hard work, and luck..