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One time interactions with a brand are a thing of the past. Consumers are looking to interact and buy from brands that share their values, and life goals. …


Growing your email list is hard. I’ve covered this topic already, and whilst it’s hard, it’s also totally do-able. So why go to all that trouble of getting people to subscribe and then write a really boring welcome email?! …


There’s been a lot in the news recently about anti-spam law. Whilst this has mostly been directed at telemarketing, email is already regulated, and is coming under more strict regulation. …


If you, like the best email marketers (!), have a strict opt-in policy then you’ll know that growing an email list can be hard. You’ll also know that it’s totally worthwhile and way better than shortcuts. …


Different products have different life cycles, goes without saying right? I know that in my world a business knows it needs finance, around 48 hours before they actually need the money in the bank… So how can you implement a marketing automation strategy to ensure that your sales team only…


As an email marketer you spend a lot of time thinking about subject lines. You can read endless blogs with suggestions that range from super click-baity “You’ll never guess what’s inside” to mundane suggestions “Quick question”. Each site claiming which subject lines receive the best open rates. I guess that’s…

Amelia

marketing automation, triathlon and sarcasm. ❤s data, insights and innovation.

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