Murali BalanDecathlon — How a French Company is redefining Customer Service in Indian retailHappy, smart, passionate, knowledgeable and friendly store sales staff is a dream that Indian retail has been chasing for decades…May 30, 2016May 30, 2016
Murali BalanPepperfry Store — When True Omnichannel leaves you wanting for moreI had to feature the Pepperfry store at Indiranagar in Bangalore for 3 reasons: First, it’s the classic promise of an e-commerce store…May 12, 2016May 12, 2016
Murali BalanHow Starbucks uses Omnichannel Marketing in India to Engage with CustomersSo I’m sitting in Chennai, India at a 3 month old Starbucks , probably it’s 24,340th store and about to order an Alphonso Frappuccino when…May 8, 2016May 8, 2016
Murali BalanIncreasing Footfalls to your Retail StoreAt the center of every retailers strategy remains one common core — increasing footfalls, physical or digital. When this metric drops it…Apr 27, 2016Apr 27, 2016