Improve customer experience and increase engagement at your online store by simplifying checkout. — The Customer Experience Among the three stages in the customer’s journey with a business, namely, pre-purchase, purchase, and post-purchase, the purchase stage is key in shaping customer experience because it is related to several key behaviors, such as choice, ordering, and payment [1]. As such, a long and complicated checkout process, in particular…

Improve your causal IQ and build trust in your causal inference by mastering identification — Causal inference is the process by which we use data to make claims about causal relationships, thus it is among the core tasks of data scientists. …

Deep dive into MLRATE - machine learning regression-adjusted treatment effect estimator and comparing it to other methods — This is the second post in the series of articles where we are discussing variance reduction in experiments. …

The intuition behind variance reduction and why it is important in randomized experiments. — This is the first part in a series of two articles where we are going to dive deep into variance reduction in experiments. In this article we are going to discuss why variance reduction is necessary and build an intuition behind its mechanism. …

Understanding the roots of inverse propensity weighting through a simple example. — One of the well-established methods for causal inference is based on the Inverse Propensity Weighting (IPW). In this post we will use a simple example to build an intuition for IPW. …