Why did I decide to do the Digital Marketing Nanodegree?

After I got married and started a family, I left the Marketing Analytics workforce to be a stay at home mom. When I relaunched my career in 2016, a lot had changed in the Marketing and Analytics fields. During my time at home, Digital Marketing had revolutionized the industries, and I felt catapulted into an unfamiliar future at work. After struggling through new Marketing and Analytics concepts and tools, I soon realized I needed to supplement my on-the-job learning with training by industry professionals.

I then turned to online training programs because I had taken them in the past through Udacity, Coursera and Mode. Before, I had focused on technical courses in Python, R and SQL, but was happily surprised when I discovered the new Digital Marketing Nanodegree (#IminDMND) through Udacity. It was affordable and relatively short. I liked that it incorporated tools like Google Analytics since I had just finished my GA certification. Also, the promise of hands-on experience with an actual campaign launch was intriguing.

I enrolled and so far the program has introduced me to all sorts of marketing concepts, tools, and ideas. I had played around with social media platforms such as Twitter, Instagram and Snapchat, but now feel like I have a much better handle on them. Before I launch anything professionally related, I have been toying around with the tools for family use. I posted my first YouTube videos of a recent Disney trip and created a fun anniversary Snapchat photo for my husband.

Here is the anniversary photo I created using Snapchat. I purchased the NYC drawing the first time we walked across the Brooklyn Bridge.

The Content section was particularly helpful with ideas about storytelling and repurposing content. It linked to interesting stories and marketing campaigns. One website that I found fascinating was Humans of New York, where Brandon Stanton catalogs very personal stories and photographs from not only over a thousand New Yorkers, but also from people around the world.

I really enjoy the program #DMND and the instructors, and feel like I’m quickly improving my Marketing toolkit. I can’t wait to see what I’ll learn next and to use what I have learned in my career.