Reviewing the Trendiest Makeup Brands of the Year

4 min readMar 31, 2024

In the ever-evolving world of beauty and cosmetics, staying up-to-date with the trendiest makeup brands is essential for makeup enthusiasts and professionals alike. Each year brings a plethora of new products, innovations, and collaborations that shape the beauty industry and capture the attention of makeup lovers worldwide. From cult-favorite classics to emerging indie brands, the makeup landscape is diverse and exciting. In this article, we will delve into some of the trendiest makeup brands of the year, highlighting their standout products, innovations, and overall impact on the beauty community.

1. Fenty Beauty by Rihanna

Rihanna revolutionized the beauty industry with the launch of Fenty Beauty, a brand dedicated to inclusivity and diversity. Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation garnered widespread acclaim for its extensive shade range, catering to a diverse array of skin tones. The brand’s commitment to representation and quality has solidified its status as a frontrunner in the makeup world.

2. Glossier

Glossier has established itself as a cult-favorite brand beloved for its minimalist aesthetic and efficacious products. Known for its skincare-makeup hybrid offerings, Glossier’s Boy Brow and Cloud Paint have become staples in many makeup routines. The brand’s emphasis on natural beauty and simplicity resonates with consumers seeking effortless, everyday looks.

3. Huda Beauty

Huda Beauty by makeup artist and beauty influencer Huda Kattan has captivated beauty enthusiasts with its innovative products and trend-setting collections. The brand’s iconic #FauxFilter Foundation and eyeshadow palettes have garnered praise for their pigmentation and blendability, making them must-have items for makeup aficionados.

4. Anastasia Beverly Hills

Anastasia Beverly Hills is synonymous with brow excellence, thanks to its cult-favorite Brow Wiz and Dipbrow Pomade. The brand’s expansive range of eyeshadows, highlighters, and lip products have also gained popularity for their high-quality formulas and trendsetting shades. Anastasia Beverly Hills continues to be a powerhouse in the beauty industry, setting trends and raising the bar for makeup innovation.

5. Pat McGrath Labs

Pat McGrath Labs is the eponymous brand of legendary makeup artist Pat McGrath, known for her boundary-pushing creativity and artistry. The brand’s highly pigmented eyeshadows, luxurious lipsticks, and mesmerizing highlighters have garnered a dedicated following among makeup enthusiasts and professionals. Pat McGrath’s limited-edition collections and runway collaborations showcase her unparalleled vision and influence in the beauty world.

6. Charlotte Tilbury

Charlotte Tilbury is renowned for its glamorous, red carpet-worthy makeup offerings that exude old Hollywood charm. The brand’s Matte Revolution Lipstick and Filmstar Bronze & Glow have become iconic products celebrated for their flattering shades and luxurious textures. Charlotte Tilbury’s celebrity clientele and timeless aesthetic have solidified its status as a go-to brand for elegant, sophisticated beauty looks.

7. ColourPop

ColourPop has taken the beauty world by storm with its affordable yet high-quality makeup products. The brand’s extensive range of eyeshadows, lipsticks, and collaborations have garnered a loyal fan base for their trendsetting shades and innovative formulas. ColourPop’s commitment to inclusivity and affordability makes it a standout brand in an increasingly competitive market.

8. Kylie Cosmetics

Kylie Cosmetics by Kylie Jenner has become a powerhouse in the beauty industry, known for its coveted lip kits and eyeshadow palettes. The brand’s collaborations and limited-edition releases often sell out within minutes, showcasing the influence of Kylie Jenner and the brand’s popularity among beauty enthusiasts. Kylie Cosmetics continues to push boundaries and set trends in the ever-evolving world of makeup.

9. Morphe

Morphe has gained a massive following among makeup artists and beauty lovers for its affordable yet high-quality products. The brand’s eyeshadow palettes, brushes, and collaborations with influencers have contributed to its widespread popularity and influence in the beauty community. Morphe’s commitment to creativity and self-expression resonates with consumers seeking versatile and vibrant makeup options.

10. Jeffree Star Cosmetics

Jeffree Star Cosmetics by beauty influencer Jeffree Star has made waves in the beauty industry with its bold and innovative makeup offerings. The brand’s Velour Liquid Lipsticks, eyeshadow palettes, and highlighters have garnered praise for their intense pigmentation and unique color selections. Jeffree Star’s larger-than-life persona and commitment to quality have established his brand as a force to be reckoned with in the makeup world.

As we reflect on the trendiest makeup brands of the year, it is evident that the beauty industry is constantly evolving, with new brands and products emerging to captivate consumers and shape trends. From inclusive shade ranges to innovative formulations, these brands are redefining beauty standards and empowering individuals to express themselves creatively through makeup. Whether you are a makeup enthusiast, a professional artist, or simply someone looking to experiment with new looks, the diverse offerings from these trendsetting brands are sure to inspire and delight.

Beauty is a powerful tool for self-expression and creativity, and these makeup brands are at the forefront of pushing boundaries, challenging norms, and celebrating individuality. As we embrace the diversity and innovation present in the beauty industry, let us continue to support brands that prioritize inclusivity, quality, and authenticity. By celebrating and championing these trendsetting makeup brands, we contribute to a more vibrant, inclusive, and empowering beauty community for all.

So, whether you are drawn to the glamour of Charlotte Tilbury, the boldness of Jeffree Star Cosmetics, or the simplicity of Glossier, there is a makeup brand out there for everyone. Let your creativity soar, your confidence shine, and your individuality sparkle with the trendiest makeup brands of the year.

Remember, beauty is not just skin deep — it is a reflection of who we are, what we believe in, and how we express ourselves to the world. Embrace your unique beauty, celebrate diversity, and explore the endless possibilities that makeup has to offer. The trendiest makeup brands of the year are waiting for you to discover, explore, and make your own.

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