M.J. MurrayinCreativeX blogA Creative Analysis of How Brands are Using NFTsMajor consumer brands have been taking a bite out of a space that grew 645 percent between January and March 2021: the world of NFTs. As…Aug 23, 2021Aug 23, 2021
M.J. MurrayinCreativeX blogThe Rising Need For Creative QualityWhy some ads perform better than othersMay 14, 2021May 14, 2021
M.J. MurrayinCreativeX blogAre brands talking about climate change? An analysis of 280,000 global adsBy Obinna IjomahApr 29, 2021Apr 29, 2021
M.J. MurrayinCreativeX blog11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG AdsWomen account for 50% of the US population, 70–80% of consumer purchases, but when it comes to their portrayal in advertising, it is…Mar 16, 2021Mar 16, 2021
M.J. MurrayinCreativeX blog17 Insights About Diversity From an Analysis of 2,738 FMCG AdsBrands failed to deliver BLM promise of diverse and inclusive adsFeb 25, 2021Feb 25, 2021
M.J. MurrayinCreativeX blogPart 2: Results of our predictions for Super Bowl LV Ads13 insights from 400 Super Bowl ads from the last 6 years.Feb 9, 20211Feb 9, 20211
M.J. MurrayinCreativeX blogPart 1: Our Ad Predictions for Super Bowl LVInsights from 384 Super Bowl ads from the last 5 years.Feb 5, 2021Feb 5, 2021
M.J. MurrayinCreativeX blog15 Insights from analyzing 1,000+ Trump and Biden Facebook ads.The 2020 US Presidential election is the most-watched political election of our time, and $3.7 billion has been deployed towards winning…Oct 29, 2020Oct 29, 2020
M.J. MurrayinCreativeX blogThree Opportunities For Marketers During A Downturn EconomyHow to grow your brand and gain market share when it feels impossible.May 28, 2020May 28, 2020
M.J. MurrayinCreativeX blogOur Ads don’t represent us.How Diageo is combating a lack of diversity and inclusion.May 28, 2020May 28, 2020