No, Bloomberg, the Olympics didn’t stumble because of Millennials. It stumbled because of NBC.
Brenton Henry

In South Africa we have a sports channel called SuperSport that broadcast almost every event live, on 10 or so channels. This was over satellite, but you could, if you were a subscriber, log into their online portal and stream any one these channels you wanted to.

There are major differences in the rights landscapes between SA and USA for sure, I just wanted to highlight how easy SuperSport had made it to watch the Olympics compared to what you described.

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