Murry Ivanoff – Medium

Murry Ivanoff
in
Metrilo

How DTC companies no longer follow in the steps of SaaS

Ok, this one’s gonna be short. I just want to highlight something that some of you might have missed in the informational overload we are…

3 min readJun 13, 2019

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How DTC companies no longer follow in the steps of SaaS

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Murry Ivanoff

DNVBs: born from passion, grown with data

In this recent post, my friend Severin Zugmayer, a partner in Speedinvest, talks about DNVBs and their need to leverage data from the…

2 min readJan 28, 2019

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Murry Ivanoff
in
The Startup

Venture capital and other funding options for DTC brands

If you’re building your own consumer product brand, you will need sufficient funds. Research and development, manufacturing, and branding…

7 min readDec 10, 2018

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Venture capital and other funding options for DTC brands

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Murry Ivanoff
in
Metrilo

Why DTC is the future of eCommerce

Have you ever opened YouTube from a new device (or private tab) without being logged in?

5 min readOct 15, 2018

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Why DTC is the future of eCommerce

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Murry Ivanoff
in
Metrilo

Questions VCs ask direct-to-consumer brands

As VCs and direct-to-consumer brands started to have a common ground for discussion, lots of brands are unprepared for what investors will…

6 min readSep 21, 2018

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Questions VCs ask direct-to-consumer brands

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Murry Ivanoff
in
Metrilo

What direct-to-consumer brands do better than Amazon

If you’re running an online brand, I’m pretty sure at least somebody in the past 12 months asked you if you’re afraid of Amazon?

5 min readSep 18, 2018

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What direct-to-consumer brands do better than Amazon

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Murry Ivanoff

If your product’s not niche, change it now

Mass products are dead. Long live the millions of niche products.

4 min readSep 5, 2018

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If your product’s not niche, change it now

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Murry Ivanoff

What direct-to-consumer brands can learn from the previous VC obsession — SaaS

Background: My thoughts are coming as a Founder/CEO of a VC funded SaaS company called Metrilo — our mission is to help entrepreneurs build…

7 min readAug 16, 2018

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What direct-to-consumer brands can learn from the previous VC obsession — SaaS

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Murry Ivanoff

Murry Ivanoff

CEO at Metrilo - our mission is to help entrepreneurs build successful online brands. Mountain trail runner trying not to be annoying with his hobby.

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