MAYMAR TRADERS & MOTORBIKE MARKETS

Introduction:

As we all are very much aware of the fact that in Pakistan specifically in Karachi Motorcycles are the most cost effective and efficient mode of transport. And the core reason is it’s convenience for the middles class residing in our society. Many of the companies like Dawood Yamaha Group and Suzuki Pakistan are investing more in this market following the launch of numerous phenomenal bike models and shapes. It clearly shows that companies have realized current market potential and also forecast the demand forming it as an emerging and developing market.

Problem Statement:In contrary to all the positives of the growing industry, the market dealers are facing great decline in their businesses as the market is unable to serve the customers accordingly and appropriately. The market leaders are unwilling to adapt the new innovative techniques of shopping (Websites, Smartphone Applications). This causes the customers to go through hectic, time consuming, orthodox shopping process. Customer having least knowledge of the brand rates, reviews, comparison on the basis of price, performance and fuel efficiency. Furthermore the customers have lack of trust on the market dealers due to past experiences of unethical sales tactics and fraud cases.

Solution:I have planned to design a platform (A website) that will serve the market, keep in mind to bridge the gap between the dealers and the customers. The showroom dealers have to properly register on it with understanding and agreeing on the terms and conditions aligning with the market dealers association & union in other terms litigation making them more responsible. This will prevent from the fraud and illegal agents to skip. It will help in an increase of markets reputation reduce the risks of consumers and gradually increase the business of the actually legal showroom owners.

The website will offer market upcoming trends notification to the members bike related items and services like helmets, bike parts, compare insurance fee and registration fee of different service provider.

In order to penetrate in the market we would take on board the key market leaders to spread the word and make it a trend. A proper launch event to briefly explain the benefits it will provide.