Skip Tracing: The subtle art of ‘finding’ customers for your business
He vanished into thin air. Even his family failed to know his whereabouts. They searched for him everywhere, at his friends’, at the joints he frequented. But there wasn’t a trace of him. As if he never existed before or walked on the very face of this planet. Friends and family were panicking, and people were looking for him to no avail until they hired a skip tracing service provider!
What does Skip Tracing Mean?
A more technical term for bounty hunters, Wikipedia explains a skip tracing professional as someone who locates the person of interest who doesn’t want to be found or has ‘skipped’ town. This someone in a filmy scenario could be a journalist, a police officer, a private investigator, a lawyer or a bail bondsman.
But in a more realistic setting or business ecosystem, that someone is your dedicated skip tracing expert in a data mining company. Helping you to drive sales home by acquiring accurate information of your prospective customers and generating leads, this process involves scouring through the digital footprints in painstaking detail.
Gone are the days when businesses could rely on the letter-to-lottery approach. People change jobs. People change their location for various reasons and businesses can’t hope to send an e-mail and wait for clicks anymore. Skip tracing services help your marketing efforts to be on-point and give the much-needed shift to the business strategy. A professional would put his Sherlock Holmes type skills and Herculean efforts to dig in-depth into multiple databases to reveal the relevant information.
How does Skip Tracing Services Work?
Using the preliminary information of your business, the skip tracing process involves e-mail address search, looking for location, active phone numbers, social media profiles and online buying behaviour. Some of the free and popular skip tracing tools are blogs, online directories, e-mail checkers, search engines, social media profiles and many more. However, free tools have limitations and more often than not, one needs to do advanced research to find out the correct information to reach out to their customers.
Where can one utilize skip tracing services?
Many businesses are embracing skip tracing as the new-age phenomena to counter information overload, inaccurate data and missing behavioural aspects of your target group. Not only this can help you to reach out to your customers but also reduce the sales funnel considerably. Skip tracing means validating the data and demographic aspects available on the target group and making sure that the data is accurate and relevant.
Some of the domains that have cut to the chase and escaped the humdrum of old-world send-and-forget-it direct marketing, are as follow:
· Real Estate
· Lead Generation
· Business Houses with B-2-C services
· Debt Collection
· Sales Marketing
· Start-ups and online marketplaces
Harvest the power of skip tracing services and never lose a customer. Know how you can reach them. If you want to know more, contact us now!
About the Author
Murtaza is the Founder and CEO of Bizprospex: A Data mining, CRM Cleaning Company. He runs a moderately successful web-based business helping B2B companies clean their CRM/Data/Lists
