Jonathan TeoA Colourful Paradise or An Ugly Truth?For years, we have seen and witnessed the growth of many influential celebrities from pop stars Rihanna, Lady Gaga to tv-reality stars suchMay 21, 2020May 21, 2020
Jonathan TeoA ‘S’uccess for Brands? How?Keller’s definition of Customer-Based Brand Equity(CBBE) theory has undeniably laid one of the most fundamentals of marketing concepts…May 10, 2020May 10, 2020
Jonathan TeoMad for Macs. I’m Lovin it or Hatin it?McDonald’s, a name we have all heard and a brand we all love. At the same time, I am sure it is a constant love-hate relationship for most…Apr 19, 2020Apr 19, 2020
Jonathan TeoA Big ‘W’orry for Retail GiantBeing in the industry for over 40 years, BigW has been ingrained in the many lives of Australians, regardless big or small. BigW has…Mar 29, 2020Mar 29, 2020
Jonathan TeoNatural Lolly GoodnessHave you ever wondered how long you have spent down the sweets aisle in the supermarket, making those tough choices between choosing a…Mar 21, 2020Mar 21, 2020