The Making of SLO Panoramic
Artist Bill Russell shares his process creating an animated video homage to San Luis Obispo
For every Wine Country Tales show Brian Gore and I perform, we merge our creative combination of art and music with savvy, new technologies. That’s just the experience we provided to our audience at at a recent show at Cal Poly’s Performing Arts Center in San Luis Obispo, California. Cal Poly Arts commissioned Brian to create an original song and me to a accompany it with an animated video.
I’ve grown fond of this town on the central coast. My son is a sophomore in the Materials Engineering program at Cal Poly and the trips my wife and I take to SLO to see him have provided many opportunities to explore and be inspired by the area.
This is a special place. A recent The New York Times article and video describes San Luis Obispo County as ‘a hidden jem.’ My video would focus on it’s rich history, geography, architecture and wines. Research began at the History Center of San Luis Obispo County, where I found an impressive c. 1900 panoramic photograph of the town. As I drew out my storyboard for the video, it was clear that I needed to include wide panning shots to showcase the beautiful vistas to be appreciated here.
The video’s first sequence features the volcanically-formed morros, called The Nine Sisters that dot a path from the ocean to the Santa Ynez Mountains. San Luis Obispo’s combination of geography, geology and climate conditions (which the Edna Valley winemakers call terroir) that makes it (and the wines) special.
California’s early history is defined by the establishment of the Mission Trail by Father Junipero Serra, beginning in the late 1700's. Spanish expansion is a necessary component to California’s narrative, yet is still controversial. (We received some hisses from some audience members when Serra’s image appeared.) We can at least appreciate the padres first plantings of grapes to make their sacramental wine.
I found the necessary photo reference to make my drawings, which I then scanned and colored in PhotoShop. I sent them to my video editor Brendan Kruse, who used Final Cut Pro to assemble the montage to Brian’s music. His original guitar composition set the perfect mood and synced perfectly with the pace of images in the video‘s mise en scène.
We promote our project primarily on social media. Jonah Berger’s book, Contagious: Why Things Catch On has been a crucial primer for how we market what we do. Careful consideration is given to which ‘contagious’ components we post. Static images from the video, as well as 30-second sequences were posted on Facebook and other sites.
Now it’s time to watch San Luis Obispo Panoramic: