UX Designer @ UXRally
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[5 questions for YouTube’s lead UX researcher, cited: March 2018, source link]
He argues that designers are fooling themselves if they think most products are intuitive and easy to use from the get-go.
… and researchers to efficiently and effectively execute tactics such as Conducting User Interviews, Lean Sketching & Ideation, Prototyping Concepts, Developing Design Systems, and so on.