How Start-Ups & Entrepreneurs Can Use Mobile Software to Their Advantage

Mustafa Nafees
Aug 23, 2017 · 3 min read

It is virtually impossible for a company to make it big today without the having a website or even better, a mobile application. It is, therefore, a brilliant idea for upcoming entrepreneurs to seize the idea and ensure that they are investing in all the right places. But the latter happens to be easier said and done, and this is the reason why.

Startups that have ideas often have a difficult time launching despite, having some of the best Mobile Apps ideas that could change the world. They also have the task of ensuring that their app is one that will make people’s lives a lot easier since if doesn’t, then there will be no demand for it.

It is, therefore, a good idea for them to learn a couple of tricks on how best to develop these ideas without the risk of losing it to big companies. They also need to understand what UI/UX is as well as their differences if at all they are to make it big in the software business.

A lot of research goes into the development of a Mobile App, and it is a good idea to always ensure that you are doing all in your power to make it work. Without further ado, here are some important things that one needs to understand in order to get ahead of the game:

How Startups Can Benefit a Great Deal from Mobile Apps

Before getting the perfect mobile app to use, it is imperative for you to find the perfect company to build it up for you. For instance, Bits & Pixels has been known to build considerably effective apps for their clients that end up benefiting them a great deal. Even upcoming software developers have always used their work as a yardstick.

A mobile app in business boosts brand recognition as people always have a glimpse of it as long as it is on their phones. It is also important because it cuts down advert costs for a business. Finally, the security is always airtight, thanks to cloud computing which has benefited businesses a great deal. The work is also simplified for the employees as the App does most of the heavy lifting.

What Startups Need to Know About UI and UX, and Their Difference

User Interface (UI) comprises of the visual elements such as icons, buttons, pages and screens and everything else that one can use to interact with any mobile device. The user experience or the UX, on the other hand, is how convenient using the app is to the user. Despite the fact that these obvious UI/UX differences, these two always complement each other in that one can’t work without the other. And that is how to ensure that your application is suitable.

You just have to strike a balance in between. The UI and UX are what makes the Mobile Apps that have dominated the world of entrepreneurship as we know of today. The UI only focuses on how the product looks on the surface and how it functions — end of story.

But unlike the UI, the UX isn’t bound by the rules of the visual interface. The concept always makes sure that it covers every aspect of the app including finding the product, the step sequences that will enable their interaction and that general feeling when using the application.

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