Gift Card Giving — Avoiding The Anti-Gift

“By our store issued gift card and you worries are over”. “Don’t worry about standing in long lines or fighting the mob at the mall”. “Get a gift card and leave the shopping to your recipient”. Well you have to admit it sounds good. After all who wants to spend more time, more gas and grow more gray hair trying to find the right gift? I sure don’t. On the other hand you’re hearing this hype from the store that sells the gift cards, right? Of course they’re going to stand by their product. Who wouldn’t? So are store issued gift cards all they’re cracked up to be?

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