Why your design team should hire a writer
John Saito

Overall, I am totally on board and it’s something we’ve been incorporating into our UxD much more often. Nearly all the time at this point. My one gripe is that you attempted to draw a parallel between content strategy and design thinking. Design thinking is phrase which has more meanings than I care to count, but I think it’s a stretch to draw a parallel between a design framework and the designing of taxonomies and content matrices.

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