Is it ethical to avoid a payment wall? It’s a similar dilemma to installing an adblocker: you’re impacting the viability of the publication, but on the other hand, you’re telling it that it’s going nowhere with a paywall, at least not with you. Should everything be free on the internet? Of course not, but for payment models to work, they need to be properly thought through and offer an unequivocal value proposal. For the moment, the logical thing to do is to offer readers something they’re not going to find anywhere else, so that they either subscribe or accept advertising.
…the soft paywall or metered paywall, which allows access to a certain number of stories each month. In Spain, it seems things are to change in the coming months: after La Vanguardia said it will introduce a paywall soon, El País and El Mundo will likely follow suit in a bid to attract as many subscribers as possible to make up for the decline in relevance that this step usually implies.
…o fast that the office you leave at night is different from the one you walk into the next morning. I believe to lead this kind of organization to scale, you have to be as skilled at breaking plans as you are at making them.