Digital Signage Statistics [Infographic]

Digital signage is a powerful visual communication tool that engages audiences, improves efficiency and reduces operating costs.

It enables businesses to streamline communication with their employees and customers which improves productivity and profits.

But how do we know that it actually works? What hard evidence is there to justify the implementation of digital signage? Increasing adoption rates and case studies tell us that digital signage is becoming popular, but this won’t be enough to convince your boss to approve the investment.

First, let’s look at the statistics and what they mean for different industries:

Corporate Statistics

Corporate digital signage allows communicators to easily share important information and have real-time interactions with employees. Digital displays capture 400% more views than static displays and have a 47.7% effectiveness on brand awareness. For corporate communicators, this means their messages reach a wider audience while reinforcing the brand.

Retail Statistics

The new retail buzzword is real-time retailing. It’s all about giving the customer what she wants, how she wants it and as close to when she wants it as possible.

Retail digital signage does this for brick and mortar stores. It allows customers to complete their shopping journey on their own terms.

By making the technology a crucial part of the customer buying experience, retailers get:

  • A 46% increase in customer satisfaction
  • A 32.8% growth in repeat buyers
  • A 31.8% upswing in overall sales volumes
  • Customers spend 30% more time in stores

Restaurant Statistics

Restaurant digital signage can be easily updated/customized to improve comprehension which is one of the top concerns for customers. In a popular study, 74% of customers said an easy to read menu is their top priority.

Digital signage also provides a stimulating and engaging way to display and update the menu which leads to:

  • An average sales boost of 5%
  • An average increase of 3% in margin per transaction
  • 1 in 5 people making an unplanned purchase after seeing items featured on digital screens

Manufacturing Statistics

Workplace injuries, illnesses, and deaths cost the US $170 billion annually. That’s a significant amount of money that can be invested back into the business.

Companies can save money while improving safety and health by implementing effective programs such as using digital signage for safety communication.

OSHA’s Office of Regulatory Analysis reported that companies with such programs can expect reductions of 20% or greater in their injury and illness rates, and a return of $4 to $6 for every $1 invested

That’s because injuries and illnesses decline, workers’ compensation costs go down and medical costs decrease.

So is digital signage worth the effort? The statistics in the infographic below say yes.

Statistics that prove digital signage is a powerful engagement tool

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