Well, it’s funny you say that because it did seemed like he thought about using ‘industrial’ and said ‘industry’ and then used the former pronunciation instead. However, he stuck to his guns and for the next couple of minutes said the word about 5 times and kept the new pronunciation. I thought to myself, either he pronounces this word very weird or he is so hard hearted even to himself that he will not even imagine to self-correct. I mean, it happens all the time when speaking, two words in your head get stuck together, you mispronounce or misspeak and then you just self-correct. NBD. Yet with him…or maybe like you said…his genius is to just run with it. Bam. new word. done. print it.