What Fruit Flies Can Teach Startup Founders

Adapted from a blog post “Why Quarterly Businesses are Doomed” — read original full version.

Biologists study fruit flies because their 30 day lifespan means you can study multiple generations quickly.

While building HubSpot, we ran the business monthly, not quarterly. Marketing goals were monthly. Sales goals and commissions were monthly. We produced financial and other reports monthly. And most importantly we made changes to marketing, sales and the product roadmap monthly.

If you run your business quarterly, you can make changes 4 times a year. If you run it monthly you can make changes 12 times a year and evolve 3 times faster.

Photo by André Karwath aka Aka — Own work, CC BY-SA 2.5