
… while for the artistic world to open its eyes to a new kind of subject — and to color photography. While black and white had turned the mundane artistic, the pioneering color photos were successful exactly because they were mundane: They alerted the general public to the hidden beauty in everyday life.
It’s no coincidence that artists like Eggleston and Shore managed to picture banal subjects in an interesting way, and it was their use of color that helped them accomplish it. The transition from black and white to color was as much a transition from supposedly salient subje…
r is an aid…ver says B&W is purer than color. The hyperrealism of color, it points out, isn’t just overly crass, it’s unnecessary. Color is an aid for people without imagination: “In the color world, there’s no space for dreams.”