4 Ways to be an Effective Brand Activist — and keep your Brand Manager job at the same time

1. Above All — Be Authentic

Brand Activism has to come from an authentic place.

2. Be Consistent

No great campaign is produced as a one off — they are the culmination of a significant effort over time.

3. Don’t just say — Do

It isn’t enough to put out a flashy ad — you need to back it up.

4. Get Executive Buy-in, and Lock it in

Those who are the highest up the chain are the farthest from the brand. Unfortunately you need their buy in.

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