… descending importance, until the project runs out of resources and time. HCD needs to do the same. Design is not a waterfall that will at the end spit out the solution as planned. We must be like agile: design with increasing accuracy until we run out of resources or time.
The 5-phased design thinking process (with minor variations) is currently so deeply ingrained in the design culture that it seems that designers can’t think beyond it. On the contrary, it is such a strong practice that it makes us to retrofit all of our design proces…
The only path to innovation is through iteration. As a designer it’s easy to be afraid to fail. We don’t want to suck but we must suck. We want to create the perfect design but let’s face it; that only happens through lots and lots of validation and iteration.
The Good UX Design Manager knows how to be a strong coach and leader. They know how to give sound direction and use effective problem-solving skills to get their team to realize the best method for product designers to be successful. The feedback they provide is always helpful, supportive, and delivered on a timely basis. They listen to what their team has to say and have a keen understanding of what motivates or discourages each team member. They take on a true mentoring role and suggest pathways for growth and success.