I'm a husband (to @mirandawickett), communicator, marketer and disciple of all things digital (a.k.a geek). I ride a bike and like baseball. I try to write.
…ind of the customer. Sales isn’t about persuasion, being the nice guy, or hustling to get the deal. Sales is purely one thing: creating value in the mind of the customer so that you can invert who has the leverage in the negotiation.