McCoy WorthingtoninSmartBug Media5 Secrets to Developing Your Brand’s Voice, Tone, and IdentityIf you want to connect with customers on a deeper level, you need to breathe life into your brand-and that takes more than a fancy logo…Jan 13, 2021Jan 13, 2021
McCoy WorthingtoninSmartBug MediaHow Content Marketing Helps Increase Organic TrafficOrganic traffic is the lifeblood of any healthy inbound marketing strategy. What most strategists don’t realize is content marketing can…Jul 13, 2020Jul 13, 2020
McCoy Worthington10 B2B Customer Retention Strategies Every SaaS Marketer Should UseCustomer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On…Jun 8, 2020Jun 8, 2020
McCoy WorthingtoninSmartBug Media5 SaaS Marketing Strategies to Implement in the Face of COVID-19The COVID-19 crisis is shaking the ground under all of us. But for SaaS marketing strategists, it may seem like it’s hitting especially…May 1, 2020May 1, 2020
McCoy WorthingtoninSmartBug MediaCreating Multi-Layer Source Tracking for Contacts in HubSpotIf you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a…Mar 6, 2020Mar 6, 2020