Hi Tyler, I think you provide a very important perspective here. Instead of boasting technical details, products (whether consumer or enterprise) need to deliver actual, measureable improvements regarding cost, functionality and/or security. To take this to an extreme: Maybe the key to success is to abstract away the underlying technology altogether (the same way WhatsApp doesn’t advertise their Erlang-based functional backend to end-users).
Rather than seeing a “pay with Bitcoin for the sake of”-sign, I’d like to see “get a 2% discount on your purchase by paying with Bitcoin”-button. Even at that rate merchants should, in principle, have higher margins than they do with payment processors such as PayPal.
Great UX and PMs listening to users’ needs & problems should create the missing link between an arcane technology and tangible solutions.