What do Tom Cruise, an Obscure Acting Technique, and Finding Your Niche All Have in Common?

Learn why most businesses fail to find their niche.

Photo by redcharlie on Unsplash

In the 1960s, Sanford Meisner created the infamous “Meisner Technique”- an approach used by famed actors like Robert Duvall, Diane Keaton, Al Pacino, and Tom Cruise.

Meisner’s approach answers…