Mengnan YuinMarketing in the Age of DigitalHow AI Will Shape Digital Marketing going Forward.Recently, I had a candid conversation with one of my marketers; a savvy and experienced digital marketer working for a top automotive…Dec 7, 2019Dec 7, 2019
Mengnan YuinMarketing in the Age of Digital5 Things you should understand before creating a digital strategyThe Purpose: The objectives, use and application of digital strategies vary from one business to another. The digital strategy applied by…Nov 23, 2019Nov 23, 2019
Mengnan YuDoes Big Data and Artificial Intelligence Spell Doom For Marketing?“It’s either we shape up or shape out. The dynamics of business have since changed from the era when we only focused on marketing methods…Nov 17, 2019Nov 17, 2019
Mengnan YuOnline Powers in the Age of Growing Tech: Why Time is Nigh For RegulationGoogle and Facebook have become household names across the globe, commanding a following that is beyond any known cult. From marketing…Nov 3, 2019Nov 3, 2019
Mengnan YuinMarketing in the Age of DigitalDior Faces Reputational Crisis in China, Still Yet to Apologize Fully.Dior, the French company, has now joined the growing list of Western-based luxury brands that have been hitting the social media headlines…Oct 27, 2019Oct 27, 2019
Mengnan YuinMarketing in the Age of DigitalDesktop Conversions Still Dominating Despite Growth in Mobile MarketingNo doubt, the use and application of mobile devices have increased by leaps and bounds on a global scale. Marketers have been trying…Oct 20, 2019Oct 20, 2019
Mengnan YuinMarketing in the Age of DigitalWhy you can’t get enough of Bob’s discount furniture app: Digital Shopping at Its Best.A week ago, together with my sister, we decided it was time to let go of our torn fake-ish leather seats. Phew! It has been almost five…Oct 13, 2019Oct 13, 2019
Mengnan YuinMarketing in the Age of DigitalAnalysis of UX on West Elm’s WebsiteWest Elm have greatly invested in the UX of their design to not only keep users scrolling but also ensure they make sales. The first time…Oct 6, 2019Oct 6, 2019
Mengnan YuinMarketing in the Age of DigitalHow to Leverage the Power of Fascination Advantage in the Marketing FrontierHow fascinating is the test?Sep 28, 2019Sep 28, 2019