Miaosen YeinMarketing in the Age of DigitalThe Evolving Role of CMOs in the Digital Era: Insights from the Gartner CMO Spend SurveyLinks: https://www.gartner.com/en/marketing/insights/articles/2016-2017-gartner-cmo-spend-survey-reveals-the-cmos-growing-mandateNov 27, 2023Nov 27, 2023
Miaosen YeinMarketing in the Age of Digital“Exploring the Infinite Possibilities: How the Metaverse is Redefining Digital Marketing in 2023”Source links: https://www.krohnmarketing.com/blog/the-metaverses-impact-on-digital-marketing-in-2023Nov 21, 2023Nov 21, 2023
Miaosen YeinMarketing in the Age of DigitalMeta and Amazon: Reshaping E-Commerce Through Social MediaIn a groundbreaking development, Meta and Amazon have teamed up to integrate in-app shopping features on Facebook and Instagram, a move…Nov 18, 20231Nov 18, 20231
Miaosen YeinMarketing in the Age of DigitalThe M&M’s Spokescandies Saga: A Sweet Strategy or a Sour turn?Resocues link: https://digiday.com/marketing/the-retirement-of-mm-spokescandies-raises-questions-about-viral-marketing-edgy-content/Nov 6, 2023Nov 6, 2023
Miaosen YeinMarketing in the Age of DigitalKiehl’s Email Experience: A Comprehensive ReviewFor over a century, Kiehl’s has been a trusted name in skincare. Renowned for its high-quality products, the brand has managed to resonate…Nov 4, 2023Nov 4, 2023
Miaosen YeinMarketing in the Age of DigitalEstee Lauder’s ‘My Shade, My Story’ Campaign: An Exploration of Inclusivity and Beauty StandardsVideo link:https://www.campaignasia.com/video/estee-lauder-embraces-different-shades-of-beauty/484514Oct 22, 2023Oct 22, 2023
Miaosen YeinMarketing in the Age of DigitalSnapchat’s Dive into AI SelfiesAbout the trend on Snapchat: https://newsroom.snap.com/en-GB/dreamsOct 15, 2023Oct 15, 2023
Miaosen YeinMarketing in the Age of DigitalAI is hereLink: https://www.wsj.com/articles/metas-new-ad-campaign-reminds-people-that-vr-is-already-here-c77afc1c?ns=prod/accounts-wsjOct 9, 2023Oct 9, 2023
Miaosen YeinMarketing in the Age of DigitalHow TikTok Success — the User ExperienceTikTok, The world-famous short video platform, has reached 1 billion monthly active users in 2023. It makes me wonder how TikTok built up…Oct 2, 2023Oct 2, 2023
Miaosen YeinMarketing in the Age of DigitalFine watch that product by Louis Vuitton — A traditional luxury companyVideo link: https://www.youtube.com/watch?v=ioFNvz_Ky5YSep 25, 2023Sep 25, 2023