Know Which One to Choose Android/iOS with Confined Marketing Budget

MyAppGurus
2 min readMar 18, 2019

The argument of which operating system is better Android or iOS is never-ending. Android is an open-source contender whereas iOS is the propriety champion. All the other alternatives are almost dead and striving to come in the spotlight.

The fight between Android and iOS is pretty much positive and is always in the user’s favor. There are some real-world differences between iOS and Android that are gleaned after using both the platforms for thousands of hours.

Both the Operating systems are making noise every now and then and are catching up the iOS And Android App Revenues well.

It’s difficult for a Mobile App Development Company to decide on which one is better with a confined company’s budget. And if you are one of them who are planning to put an app in the market based on the operating system, consider the following factors.

Cost involved in registering your App in the store:

Once you are done with the development, the next step is to make it publicly available for users. One should note that both the platforms handle this differently. Android offers a one-time registration fee, whereas Apple charges $99 every year for single registration.
So, if you know that your app idea is a short-lived concept, it would make sense to invest in Apple and vice-versa.

Impact of Cost Per Install(CPI):

CPI means that you only pay when the user installs. Except for a few regions the App stores CPI rates of Apple are slightly higher than that of Android. It can be said that Android is a bit more budget-friendly than iOS.

Know the Target Audience:

Android has a global customer base, whereas iOS is predominant in the US. The iOS customer base comprises of educated and higher income users. It is much preferred for business people and Android’s database is located in low-income countries.

The differences are real with no less popularity. So while making a decision for your app budget consider your main customer base.

App Store Optimization Cost:

Google ranks Android apps better is just a myth. It’s the smart algorithms that place the relevant apps on the top.
It is true that one with a good Google SEO knowledge will rule the optimization. This is the only and a very little advantage you get for choosing Google’s powered operating system, Android.

Importance of Push Notifications:

iOS has more active and a higher rate of user engagement as compared to Android. However, Android users are twice more likely to click push notifications than Android users. Android undoubtedly gets a quicker response.

The above facts suggest that for a limited budget, Android is the clear winner. But with iOS, you can deliver high-quality experience that is easy to use.

--

--

MyAppGurus

MyAppGurus is best Mobile App Development Company, offering App Development Services globally, Having dedicated and expert mobile app development team to design