PinnedJanani KumarThe power of word of mouth: How is MyBranz changing the way we make decisions?Word of mouth recommendations from friends and family is one of the most trusted methods of discovering new products and services…Jul 26, 2022Jul 26, 2022
Janani KumarLet’s talk more about our experiences with brands.We all know that friend who is always raving about a product they just bought. They tell you all about it — the good, the bad, and the…May 25, 2022May 25, 2022
Janani KumarMore Shoppers Are Turning To Friends For AdviceThe days of making a decision and then regretting it are over. Friends, family members, or even coworkers can be invaluable when you need…May 25, 2022May 25, 2022
Janani KumarMobile Shopping: The Future of RetailWhether window shopping online or making actual purchases, neither you nor I can deny the convenience of online shopping.Apr 22, 2022Apr 22, 2022
Janani KumarEnvironmental and Economical Impact of Easy ReturnsAccording to the CNBC article David Sobie, co-founder, and CEO of Happy Returns, says that “Shoppers return 5 to 10 percent of what they…Apr 22, 2022Apr 22, 2022
Janani KumarWhy do brands go through all the efforts to form and build a community?The consumer journey starts by researching a product on a search engine or social media platform and visiting the product or marketplace…Mar 24, 2022Mar 24, 2022