Handling the Media & Honing Your Message with Brian Sikma

Raz Shafer
Nov 7, 2016 · 1 min read

Show Notes:

00:35 — What it takes to get started working in politics

01:45 — Brian’s background in politics

04:45 — The value of character and work-ethic in politics

07:30 — How to land your first job in politics


10:55 — Understanding WHY you want a political job

12:34 — Common pitfalls new candidates face with the Media

14:33 — How to build relationships with the Media

19:03 — How Ted Cruz handles the media

21:00 — Answer the question you WANT to answer

22:00 — How to prepare for Media contact

26:05 — Building your campaign’s elevator pitch

28:00 — Staying on-message during a press event

30:02 — Keep your message short

32:40 — Common traits of winning campaigns

36:00 — How to connect with Brian

Find Brian Online:

Originally published at My Campaign Coach.

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