Your Decor Studio — Is it Time to Review Your Documentation Processes? (Part Two)
By: Yasmine Goodwin
In our previous article (Part One), we outlined how your welcome letter for your homebuyers sets expectations for residential pre-constructional decor sales.
Document 2: Featured options catalogue
A featured options catalogue will help greatly with a residential pre-construction decor or finishes program management, as it will give you the ability to manage the features offered for each individual project. This document should be combined with your welcome letter, as it will give your homebuyers an overview of their options ahead of their visit. Clearly outlining what’s available and making this document as user-friendly as possible is an important step in this process. Some ways to edit your included features list include:
- Organizing it into buyer-friendly categories that group together related items
- Provide inspirational photos to get your homebuyers excited about the decor sales process
- Showcase the trusted brands you’re partnering with
- Make it clear what features are included and what are optional selections
By using these two examples, you can ensure that you are managing your design studio to maximize sales.
Know how well your current system is working
There is always room to improve in your internal processes. Documents are a part of a system of verbal, written and digital communication. Your procedure has the power to change how you and your buyer approach a sale and can completely shift the customer experience from average to great. A smooth process will ensure that your buyer has a positive experience. Some things to consider while reviewing your current system include:
- Adding continued costs and pricing to as many items as possible
- Adding up all the different documents that you have
- Adding up all procedures and processes that your staff follow daily
- Adding all homebuyer conversations and set expectations
- Adding all the papers that your customers interact with
Having a deep understanding of these things will help improve your system and will provide a smoother and more satisfactory experience for your homebuyers and consultants alike.
Documentation shouldn’t be an overly complicated process. By following these tips, and by understanding how to simplify the process for your customers, you can ensure that everyone has a positive experience.
Yasmine Goodwin is President of My Design Studio.
