AR marketing in 2022. The main channel for your business.

More and more companies are moving online every day. A huge number of brands are facing with the following tasks:

• Brand awareness is needed to expand your audience’s knowledges of the product;
• Increasing the loyalty is needed for the audience doesn’t switch to competitor products;
• Unique and interactive content is needed because the audience is always interested in following you;
• Growing followers for growing potential new audiences.

The main object of these paragraphs is the audience.

MyFace is a technological AR House in the Metaverse. We create AR Marketing In TikTok, Instagram & Snap with creative UGC effects and cooperation with influencers.

The AR industry has become the strongest marketing tool for helping promote brands. MyFace solves the major pain points of every brand manager on TikTok and Instagram feeds.

The biggest two social networks in the world are Instagram and TikTok. The audience of these platforms is 1 billion users. The average time spent on Instagram is 40 minutes, on TikTok — 82 minutes. The main audience of these platforms — 18–24 y.o. This group of users likes all trends on Social Media.

The final similarity of these two platforms is that they strongly develop the AR direction for brands by using augmented reality.

AR — Augmented Reality is a technology which allows you to add additional information or visual content to existing objects in reality.
AR-effects for social networks are filters, created by using augmented reality technologies: effects or filters, which are applied to the face, 3D effects with full animation, games with their own logic and game mechanics.

AR filters are used for an average of about 75 seconds. That’s 4 times more than video views! During this time the user is involved in native advertising and can become a free brand ambassador by posting Instagram Stories or making a new TikTok with a branding effect.

It is important to remember that just developing an effect is not enough. The brand receives millions of organic reach due to integration with Influencers. Such types of ads are native and non-irritating.

Dima Shevchenko, CEO MyFace:

“Last November our company MyFace developed a TikTok #challenge filter for the beauty brand Eveline, which gained over half a billion organic reach for 1,5 months.
The client gave the company the opportunity to independently prepare all the creative mechanics. It is very important to make the functionality as easy as possible, so that there will be an UGC effect and each user becomes the next free brand ambassador. This AR campaign also involved well-known Influencers who supported this communication.”

#MyBeautyMyGlow challenge (case video)

AR marketing is gaining significant momentum in other industries as well. With the launch of the new electric trimmer Phillips OneBlade ,MyFace created an Instagram filter that has become an integral part of Phillip’s marketing strategy. The main task was to show the branding of the company as natively as possible and at the same time give the opportunity to try the product before buying. Our team developed an interactive “TryOn’’ mechanic with the ability to try on different types of beards, so the selfie filter has become a real virus on the internet. According to the results of the first month, the brand received 800 thousand impressions and more than 250 thousand interactions with the branded effect (case video).

So, AR marketing gives the brand and its audience:

• Awareness, organic reach and UGC;
• Content which automatically becomes engaging and interactive;
• Loyalty, because of branding creative;
• The growth of followers who want to be a part of advertising communication.

You can optimize your social media marketing spend by using AR effects.
Advertising with Augmented reality filters is an affordable means of reaching the target audience, as well as increasing brand awareness and online sales.
When you launch the AR campaign it is better to connect with certified partners such as MyFace which can comprehensively help in launching: from a creative strategy to developing an effect with promotion.

AR marketing is not a buzzword from the future. It’s the main channel in 2022.