Published inThe Marketing PlaybookHow to Conduct Customer and Prospect Interviews (webinar)You can’t please everyone. That’s why having a clear understanding of your customers and prospects is an essential part of building…Jan 21, 2020Jan 21, 2020
Published inThe Marketing PlaybookMarketing Strategy Playbook (20 min video)How To Create Effective Marketing Strategy PlaybookJul 27, 2018A response icon2Jul 27, 2018A response icon2
Published inMission.orgWant to Become a Better Writer? Read These 10 BooksWriting helps organize your thoughts. It’s the process of taking abstract ideas and laying them out in a logical way. Jeff Bezos requires…Mar 16, 2018A response icon3Mar 16, 2018A response icon3
Published inThe StartupWhy Do Companies Fail With Freemium?7 Reasons why companies fail with freemiumMar 8, 2018A response icon2Mar 8, 2018A response icon2
Published inThe Marketing PlaybookFreemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:How To Develop a Customer Acquisition StrategyJan 15, 2018A response icon6Jan 15, 2018A response icon6
Published inMission.orgTop Tips for Product Leaders from the Chief Product Officer of Box: Jeetu PatelHow to Build and Manage Successful Product TeamNov 27, 2017A response icon1Nov 27, 2017A response icon1
Published inThe Marketing PlaybookUnderstanding Customer Experience in SaaSDefining customer touchpoints, interactions and engagementOct 16, 2017A response icon2Oct 16, 2017A response icon2
In-depth Book on SaaS — Mastering Product Experience with Product-led StrategySince, you have been following my work and this publication I would like to share with you that we releasedOct 4, 2017A response icon3Oct 4, 2017A response icon3
Published inThe Marketing PlaybookMastering Product Experience (in SaaS) With Product-led StrategyHow to Deliver Personalized Product Experiences with a Product-led StrategyOct 3, 2017A response icon1Oct 3, 2017A response icon1