Cars tend to gradually lose their value overtime, and we can say most vehicles fall into this segment. However, some cars defy this trend and show an increase in value overtime. This phenomenon is due to certain factors that affect its supply and demand and make it desirable on the vintage market. Due to this, these cars can become great investment tools as a result. Purchasing a classic car is a good way to diversify holdings, make money, and even drive something unique once in a while.

The market for classic cars in fact has done better in terms of…


By 2030, all of the world’s luxury markets will change drastically mainly due to the massive disruption created by technology. The luxury market has its own language, and through technology, brands in this market will be able to create elements for their audiences in an omni-channel environment.

Once upon a time the meaning of luxury was all around the aspiration value, however, with changing times, luxury is no longer product centric, in fact, the new age consumers don’t just aspire to own the product but they much rather own the experience, the exclusivity and the story created around the product…


Branding is a concept based on psychology that delivers a promise mark rather than a trademark to the consumer. While products are limited to their lifecycles, brands have an unlimited life if well curated. It is to no surprise that brands now hold a lot more importance than in the past, and that many companies register the value of their brand on their balance sheets. There are many reasons for this, as the world has become online-driven, many new markets have gained key roles (such as, Brazil, China, South Africa, Nigeria, Russia etc…) and their consumer habits are the source…


What would the implication be for your business if you could provide your consumers the service they need, however they need it? How much more effective would your organization be?

The idea of an “omnichannel” organization is a hot topic, but it is not new, in fact, using different channels in the purchase process has been around for over 10 years. However, from concept to successful application it has been more difficult than anticipated due to the many organizational barriers and technological advancements needed to render this idea applicable.

Even though over a decade ago, economists predicted the demise of brick and mortar retail, we can now say that instead of replacing stores, consumers are simply utilising them in a different way, and switching between different outlets (such as Facebook…


Most car enthusiasts will instantly recognise the name Valentino Balboni, as the legendary chief-test driverfor Automobili Lamborghini SpA for 40 years, his name among the marque aficionados, has risen to cult status. Balboni worked at the company from 1968 until 2008 and has been one of the leading figures of the brand and one of the few people who got to experience the company grow from its earliest years to the modern company that is it now. In the 1980s, Balboni was the only test driver who was simultaneously employed in prototype development, production and customer service at Lamborghini. …


In today’s world we are constantly reminded of the many key issues (environmental, economic and social) that afflict our lives and that seem to become ever so present. What most of us don’t realize is that we are now ready, and technologically advanced enough, to tackle these issues in a significant and impactful way that can change the way we conduct business and its impact on social behavior.

Most of these issues can be solved through a thorough implementation of supply chain traceability as todays supply chains have a massive flaw when it comes to this specific topic. Today’s supply…


myClassic is the newest initiative by myLime; an innovative startup that offers a platform, able to collect and manage the updating of product information throughout its value chain: from production, to sale and even after-sales, allowing for continuous value creation throughout the product lifecycle.

The innovative system used, with a registered patent, allows for the registration of the characteristics of the good (in this case a classic vehicle), and utilizes a specific authorization process, where the data are authenticated overtime, through the support of blockchain technology.

The method which is based on the principle of transparency thus generates tangible advantages…


Blockchain-as-a-Service (BaaS) is a concept that has been seeing a huge growth in the recent years due to its potential to change the future of business. So, what are BaaS? It’s a service that is provided by a third-party company that offers Blockchain solutions, and implements and manages them in order to more easily integrate this new technology in an efficient and cost-effective way. Therefore, we can say that BaaS are the equivalent of SaaS (Software-as-a-service) which are commonly used in business in many forms, in order to manage and integrate innovative softwares without the need to drastically change the…


Experience Economy is not a new concept, in fact, it was first introduced in 1998 by B. Joseph Pine II and James H. Gilmore. The idea is that as products and services become widely available and easily accessible, creating experiences that customers value will become a differentiator and a competitive advantage. In this article we will explain how the economy has changed towards a time-based currency, and how businesses that hope to remain successful should evolve and behave. Furthermore, we will offer a simple example of a current initiative, called myClassic, that embodies this principle.

We can easily explain the…


Blockchain technology has been a hot topic of discussion for several years, due to its potential to impact and innovate a multitude of industries at different levels. However, industry leaders have been debating whether they, and their organizations, should invest in this technology and if it really will bring a return on investment. The potential of blockchain is to become the new standard protocol for trusted records, identity and transactions and it cannot be simply dismissed. Notably, it is expected that by 2027 10 percent of global GDP will be stored on Blockchain.

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