The Rise of AI Influencers: How are they Impacting AI Adoption?
Introduction
Artificial Intelligence (AI) has been an emerging field, and its adoption has been on the rise. People are getting more and more curious about AI and its applications. AI has been a game-changer in many industries. It has revolutionized the way we communicate, work, and live. With the advent of AI, businesses have become more efficient, and processes have become more streamlined. However, with the rise of AI, there has been a rise in virtual AI influencers.
Virtual AI influencers are computer-generated images that have been designed to look like real human beings. They have been created to promote products, services, and ideas. In this blog post, we will discuss how virtual AI influencers are impacting AI adoption.
Artificial intelligence is increasingly becoming part of daily life and making headlines with tools such as ChatGPT, Midjourney, and DALL-E being used by everyday people looking for creative AI input or AI solutions to otherwise difficult problems. These new generative AI softwares allow people infinite creativity when producing images or text in a matter of minutes — sometimes with mind blowing results.
The term artificial intelligence — or AI — is also often used to describe certain virtual influencers on social media. However, as of today, none of these virtual influencers are not actually powered by AI. The virtual influencers of today still rely on a human team to engage with fans in some capacity because entirely AI virtual influencers do not exist … yet. Let’s discuss which virtual influencers currently use the term AI in their storylines, and where elements of AI have been used in virtual influencer’s content production pipelines.
Many virtual influencers, such as Miquela, VNCCII, Ai Angelica and Ai Ailynn, use the word AI as part of their narrative or directly in their name. For example, Miquela describes herself as an AI robot living in L.A. When really, she is a CGI image with a human team engaging with her fans.
Artificial Intelligence Explained
So what is AI? Artificial intelligence is a computer system developed to carry out tasks that usually require human intelligence. For artificial intelligence to work, the program is fed massive amounts of data to learn. It is then asked to perform tasks like speech recognition, computer vision, pattern recognition, and object recognition with the goal of emulating human responses.
The software works by learning data patterns, which means sometimes AI can make classifications and predictions that humans, despite our powerful brains, can’t.
There are two types of programmed artificial intelligence — generative AI and rule-based. Generative AI is the less dependable of the two, as it can learn algorithms on its own to create new content.
Rule-based AI, on the other hand, is composed and predetermined by a human, meaning that the content produced by the AI already has been human-coded. This is, for example, why rule-based AI systems like Siri or Alexa say they don’t have the answer for certain topics and questions. Generative AI can quickly go off the rail, while rule-based AI is carefully controlled.
The Evolving Landscape of Artificial Intelligence
In its latest report “The State of AI in 2022 and a Half-Decade in Review” based on a survey they conducted, McKinsey provides an overview of the current state of artificial intelligence and its evolution over the past five years.
The report highlights that AI has become more advanced and accessible, with increased investment and adoption across various industries. It also touches upon the challenges and opportunities that come with AI, including the need for responsible and ethical use of AI, the importance of reskilling and upskilling the workforce, and the potential for AI to drive economic growth and improve people’s lives.
The conclusion is that AI will continue to play a major role in shaping our world and that it is important for individuals, businesses, and governments to be prepared for its impact.
How Artificial Intelligence Is Used for Virtual Influencer
1. Kuki AI
While today’s virtual influencers are still dependent on humans for their social media profiles, they can be powered by artificial intelligence as a chatbot, such as Kuki AI, who is the closest thing we have to an AI influencer.
2. Esther Olofsson
The Swedish virtual influencer, Esther Olofsson is another example of how AI can “power” a virtual influencer. Esther’s storyline unfolds on Instagram as she travels the world, enjoys native cuisines, and spends time with friends. In December 2022, her team at RAUWcc announced her “upgrade” by letting fans know each of Esther’s Instagram images from now on would be generated by artificial intelligence.
Four AI tools are used in Esther’s visual production. Stable Diffusion generates the images with a full 3D model of Esther. The team uses ChatGPT for her captions, while Movio animates and lip syncs the still images. Then Replica Studio is used for generating Esther’s voice to make her appear interactive and life-like for fans.
3. VidhyaAI
India’s First Financial Meta Influencer powered by Artificial Intelligence!
VidhyaAI is an AI-powered financial influencer that provides stock recommendations to Indian investors on YouTube.
This AI influencer is designed to help investors make informed decisions by providing timely and accurate insights into the stock market. VidhyaAI uses natural language processing (NLP) and deep learning algorithms to analyze millions of data points from the Indian stock market. It then uses its advanced algorithms to identify potential opportunities and generate insights for investors. The company has been involved in numerous projects in the Investment sector, including developing thematic based portfolios prepared by SEBI Registered advisors while leveraging Artificial Intelligence.
Impact on AI Adoption
Virtual AI influencers are having a significant impact on AI adoption. They are making AI more relatable and engaging. Virtual AI influencers are helping people understand the potential of AI. They are also helping people see the benefits of AI.
Virtual AI influencers are making AI more accessible to people who may not have considered it before. Virtual AI influencers are helping businesses realize that they can use AI to improve their processes and increase their efficiency. Virtual AI influencers are changing the way people think about AI, and they are helping to increase AI adoption.
Conclusion
In conclusion, virtual AI influencers are a new trend in the advertising industry. They are computer-generated images that have been designed to look like real human beings. They have been created to promote products, services, and ideas. Virtual AI influencers are changing the way people think about AI, and they are helping to increase AI adoption. However, there are ethical considerations that need to be addressed to ensure that virtual AI influencers are used responsibly. Virtual AI influencers are the future of advertising, and they will continue to impact AI adoption in the years to come.
