When it comes to design, we all have personal taste influenced by our culture, education, religion, where we are living, and what we’ve experienced in life.
That’s what we call subjectivity.
We also all have human instinct, and with that the way we perceive and process the world around us, along with how we behave.
That’s what we call psychology. Psychology is objectively observable. It influences our perception of design and impacts the choices we make as users and customers. That’s why I think of it as a science we should study before we ever design anything.
When the internet was born, designers simply tried to make websites beautiful. …